Being Successful: Exhibiting at an Expo

It’s Expo Season!

Here are some ways to make the most out of your expo experience

As an exhibitor

 

The most important thing to consider before signing the paperwork and writing the check to be an exhibitor at an Expo is to know WHY you are exhibiting at the Expo:

Is it to introduce a new product?

          Is it to sell something?

Is it to gain visibility?   

          Is it to get names and emails?

          Is it to actively engage attendees and make them into customers?

DO…

DO let your customers know you will be at the expo.  Use Social Media, statements, posters, signs

DO ask yourself… Why should people come to my booth, and want to spend some time talking to me?

DO have a Demonstration.  People LOVE to see a show! And that’s what Demos are. This will engage people and make them stay at your booth longer (If your outcome is to sell product, this is really a must)

DO have plenty of informational handouts.  And make sure all of them have your NAME, PHONE and WEB address

DO smile!  You need to be approachable.  You need to make it easy for me to find out information

DON’T…

DON’T have a busy sign.  Your name should be the most prominent thing, with your website address very visible as well.

DON’T have a cluttery booth.  But also, don’t have an empty one.

DON’T bring Trick or Treat items.  Bring items that have to do with your business,  and offer valuable information instead

DON’T hand make signs. How you look matters! The more professional you are, the better I think you are at what you do.

DON’T sit at your booth.  I have to come to YOU?

DON’T eat at your booth.  No one eats prettily.  Plus, you might get stuff stuck in your teeth. And oh yes…. It’s rude. 

THEN… MAKE SURE YOU FOLLOW UP!!!!!!!

Send a thank you email for stopping by the booth.  Call the people you promised to call – even those you can’t help.  Suggest someone else to them!